Chief Scare Officer, ScareLA

Lora Ivanova is Founder and Executive Producer of ScareLA, SoCal’s first Halloween convention. As president of Genie Effect “Publicity for Dreamers and Doers,” she helped launch the highly successful Los Angeles immersive horror experience Haunted Play DELUSION to fame alongside Creator Jon Braver and Co-producer Neil Patrick Harris. She has worked side by side with several haunt industry leaders such as Leonard Pickel, the “Godfather of Haunting,” of HAuNTcon, the longest running U.S. haunter’s convention, as well as produced numerous scare themed events. A deep background in theatre and performance art brings a touch of whimsy to all her darkest nightmares and brightest dreams.