Lora Ivanova

Lora Ivanova is Founder and Executive Producer of ScareLA, SoCal’s first Halloween convention. President of Genie Effect “Publicity for Dreamers and Doers,” she helped launch the highly successful Los Angeles interactive haunt experience Haunted Play DELUSION to fame alongside Creator Jon Braver and Co-producer Neil Patrick Harris. She has also worked with Leonard Pickel of HAuNTcon, the longest running U.S. haunter’s convention, also known as the “Godfather of Haunting”.

Previously Lora spearheaded PR and Communications for the largest online tech retailer, The Mill LA award-winning VFX studio and other thought leading brands. She is an active community member, avid explorer, ice skater and partner in the LA Chessboxing Club. Her background in theatre and performance art brings a touch of whimsy to all her darkest nightmares and brightest dreams.