Daniel has been in the advertising industry for 20 years, serving as Creative Director for several agencies while amassing a range of industry creative awards in both broadcast and print advertising.

Currently he acts as Marketing Director for Triad Commercial and runs Griffin Creative, a niche design studio focusing on only a handful of clients with brand development and all facets of advertising.

Daniel is a founding member of 4 Leagues Media, LLC – a group formed to create and produce films. He serves as Director for the group, as well as the source for story development.